数字技术下短视频革新马克思主义理论传播的创新路径及困境

Innovative Paths and Challenges of Short Video Innovation in the Dissemination of Marxist Theory in the Digital Era

摘要: 在数字技术推动下，马克思主义讲课视频在网络上存在已久，但短视频凭借碎片化、可视化、互动性的特点，成为信息传播的主流载体，这也为马克思主义理论传播提供了新场域。本文从传播形式、内容创新、受众互动等维度，探讨短视频对马克思主义理论传播的可行路径，分析当前实践探索中的传播优势与传播困境，并提出创新性发展策略，为马克思主义理论在数字时代的有效传播提供参考。

Abstract: Driven by digital technology, academic lecture videos on Marxism have existed online for some time. However, short-form videos, characterized by their fragmented, visual, and interactive nature, have become a mainstream vehicle for information dissemination, providing a new frontier for the propagation of Marxist theory. This paper explores feasible pathways for disseminating Marxist theory through short-form videos from the dimensions of communication formats, content innovation, and audience interaction. It analyzes the current advantages and challenges in practical exploration and proposes innovative development strategies, aiming to provide references for the effective communication of Marxist theory in the digital age.