新媒体下大学生思想政治教育接受障碍及其消解

Obstacles to College Students’ Acceptance of Ideological and Political Education under the New Media and Their Resolution

摘要: 新媒体时代，信息传播的多元性与开放性为大学生思想政治教育带来新机遇，但也引发诸多接受障碍。新媒体信息繁杂、良莠不齐，冲击大学生价值判断；部分教育内容与新媒体传播特点脱节，难以引发学生兴趣；大学生自身媒介素养不足，影响对思政信息的有效接收。消解这些障碍，需强化新媒体平台监管，净化信息环境；对接大学生接受需求，创新教育内容与形式；构建媒介素养培育体系，提升大学生信息甄别与运用能力，以增强思想政治教育在新媒体环境下的实效性。

Abstract: In the era of new media, the diversity and openness of information dissemination bring new opportunities to ideological and political education for college students, but also cause many acceptance obstacles. The information on new media is complex and of mixed quality, which impacts college students’ value judgment; some educational contents are disconnected from the characteristics of new media dissemination, making it difficult to arouse students’ interest; college students’ own media literacy is insufficient, affecting their effective reception of ideological and political information. To dissolve these obstacles, it is necessary to strengthen the supervision of new media platforms, purify the information environment; connect with the acceptance demands of college students, innovate educational contents and forms; build a media literacy cultivation system, and enhance college students’ ability to identify and apply information, so as to enhance the effectiveness of ideological and political education in the new media environment.