生成式AI赋能高职跨境电商B2B实训教学模式的研究——基于“AI驱动”与“虚实融合”的探索

Research on Generative AI-Enabled B2B Practical Teaching Mode in Higher Vocational Cross-Border E-Commerce—Exploration Based on “AI-Driven” and “Integration of Virtual and Real Worlds”

摘要: 在数字贸易快速发展的背景下，传统高职跨境电商B2B实训教学面临情境缺失、资源滞后等多重挑战。本研究构建“AI驱动”与“虚实融合”的新型教学模式，通过“三段六环”架构实现虚拟仿真与真实实践的深度融合，借助生成式AI技术重构教学流程、重塑师生角色、优化评价体系，为高职跨境电商人才培养提供可复制的创新路径。研究表明，该模式有效提升学生的实践能力与数字素养，为职业教育产教融合提供新的视角。

Abstract: In the context of the rapid development of digital trade, traditional vocational cross-border e-commerce B2B practical teaching faces multiple challenges such as lack of scenarios and lagging resources. This study constructs a new teaching model featuring “AI-driven” and “virtual-real integration”, achieving deep integration of virtual simulation and real practice through a “three-stage, six-loop” framework. With the help of generative AI technology, it reconstructs teaching processes, reshapes teacher-student roles, and optimizes evaluation systems, providing a reproducible innovative path for the cultivation of cross-border e-commerce talents in vocational education. The research shows that this model effectively enhances students’ practical abilities and digital literacy, providing a new perspective for the integration of industry and education in vocational education.