文旅融合背景下的德阳市九顶山山歌创新传承

Innovative Inheritance of Jiudingshan Folk Songs in Deyang City under the Background of Cultural and Tourism Integration

摘要: 在文旅深度融合成为国家战略的时代背景下，非物质文化遗产的活态传承与旅游产业的创新发展呈现出深度耦合的趋势。德阳市九顶山山歌作为四川省省级非物质文化遗产，承载着羌汉民族长期交融的文化基因，是地域文化认同的重要载体。本文采用文献研究法与田野调查法，系统梳理九顶山山歌的历史渊源与艺术特色，剖析其在文旅融合进程中的传承现状与现实挑战。研究发现，当前九顶山山歌面临传承人才断层、现代娱乐冲击及文旅融合浅层化等问题。基于此，本文从传承方式创新、文化内涵挖掘与旅游产品开发三个维度，提出数字化传承体系构建、校园传承生态培育、沉浸式文化体验打造及主题旅游产品开发等策略，旨在为九顶山山歌的活态传承提供实践路径，同时为同类非遗项目与旅游产业的深度融合提供理论参考与经验借鉴，实现文化保护与经济发展的双向共赢。

Abstract: In the context of the deep integration of culture and tourism becoming a national strategy, the living inheritance of intangible cultural heritage and the innovative development of the tourism industry are showing a trend of deep coupling. Jiudingshan folk songs in Deyang City, as a provincial-level intangible cultural heritage of Sichuan Province, carry the cultural genes of the long-term integration of the Qiang and Han ethnic groups and are an important carrier of regional cultural identity. This paper uses literature review and field investigation methods to systematically sort out the historical origins and artistic characteristics of Jiudingshan folk songs, and analyzes its current status and challenges in the process of cultural and tourism integration. The study finds that Jiudingshan folk songs currently face problems such as a talent gap in inheritance, the impact of modern entertainment, and the superficial integration of culture and tourism. Based on this, this paper proposes strategies from three dimensions: innovative inheritance methods, exploration of cultural connotations, and development of tourism products. These strategies include constructing a digital inheritance system, cultivating a campus-based inheritance ecosystem, creating immersive cultural experiences, and developing themed tourism products. The aim is to provide practical pathways for the living inheritance of Jiudingshan folk songs, and to offer theoretical reference and experience for the deep integration of similar intangible cultural heritage projects with the tourism industry, achieving a win-win situation for both cultural protection and economic development.