广西“海、江、边”旅游资源外宣语言规范与文化转译策略研究

Research on Linguistic Standardization and Cultural Translation Strategy for External Promotion of Guangxi’s “Coastal, Riverine, and Border” Tourism Resources

摘要: 本研究聚焦广西旅游外宣翻译的跨文化传播困境，通过构建“问题诊断–机制分析–策略构建”三维框架，揭示其核心矛盾：术语场景性混乱、文化信息维度缺失及多语种层级衰减。基于功能主义翻译理论，提出三大创新：场景适配性原则完善术语动态调整机制，分层转译模型(核心层–表现层–延伸层)破解文化适应性难题，制度–技术协同框架优化多语种协调。实证发现，制度供给不足、技术能力滞后与传播理念偏差是深层根源。研究设计“短期–中期–长期”三级优化方案，为边疆民族地区提供可复制的跨文化传播范式，丰富功能主义翻译理论的本土化应用，为民族文化对外传播提供理论支撑与实践路径。

Abstract: This study focuses on the cross-cultural communication challenges in the international publicity translation of Guangxi tourism. Through a tripartite framework of “problem diagnosis-mechanism analysis-strategy formulation”, it identifies its core issues: terminology situational confusion, lack of cultural information dimensions, and multilingual hierarchical decline. Grounded in functionalist translation theory, the study proposes three innovative solutions: a context-adaptive principle for dynamic terminology management, a stratified translation model (core layer-presentation layer-extension layer) to address the problem of cultural adaptability, and an institutional-technological synergy framework for enhanced multilingual coordination. Empirical evidence pinpoints insufficient institutional support, lagging technological capabilities, and misconceived communication approaches as the underlying causes. Accordingly, a three-tiered optimization plan (short-medium-long term) is designed to develop a replicable cross-cultural communication paradigm for ethnic border regions, enrich the localized application of functionalist translation theory, and provide both theoretical support and practical pathways for the external dissemination of ethnic cultures.