AIGC浪潮下短视频发展：Sora科技祛魅后的思考

The Development of Short-Form Video in the AIGC Wave: Critical Reflections beyond the Hype of Sora

摘要: 在数字化时代，AIGC作为人工智能生成内容的重要代表，正深刻改变内容生产方式与思维模式。AIGC结合云计算、大数据和先进算法，为影视从业者带来工作效率的提升与创新机遇。人机交互领域的发展，尤其是Sora的出现标志着大模型在理解和模拟真实世界方面取得了里程碑式的突破。文生视频会带来更高效率的视频生产，或者更加规范化的制作过程，但在媒介运用的过程中，人依旧是不可忽视的主体部分。对于科技抱有敬畏之心，也需要看到科技背后人能带来的更多可控性。

Abstract: In the digital era, AIGC, as a pivotal representative of artificial intelligence-generated content, is profoundly reshaping content production methods and cognitive paradigms. By integrating cloud computing, big data, and advanced algorithms, AIGC offers film and television professionals enhanced workflow efficiency and novel opportunities for innovation. The evolution of human-computer in- teraction, particularly the emergence of Sora, signifies a landmark breakthrough in large-scale models’ capacity to comprehend and simulate the real world. While text-to-video technology promises higher production efficiency and more standardized workflows, human agency remains an indispensable element in the application of media tools. It is crucial to maintain a sense of reverence toward technology while recognizing the greater controllability that human oversight brings to its development.