银发经济与数字经济融合发展的困境、应对策略及未来趋势

The Dilemma, Coping Strategies and Future Trends of the Integrated Development of the Silver-Haired Economy and the Digital Economy

摘要: 在当前电商迅速发展与中国人口老龄化的浪潮下，促进银发经济与数字经济深度融合是全面推进乡村振兴，构建新发展格局的关键举措，然而，这一融合进程也陷入了诸多的困境。基础设施与人才短板，部分乡村地区网络覆盖与物流体系尚不完善，缺乏复合型数字人才；同时，产业转型难度高，传统农业生产方式数字化改造缓慢，农产品上行面临标准化与品牌化挑战；加之“数字鸿沟”依然显著，主体农民数字素养不足，难以充分参与并受益于数字经济。因此，为实现银发经济与数字经济深度融合，加速高质量发展，需构建完整的可持续融合发展之路。

Abstract: Under the current wave of rapid development of e-commerce and the aging of China’s population, promoting the deep integration of the silver-haired economy and the digital economy is a key measure to comprehensively promote rural revitalization and build a new development pattern. However, this integration process has also fallen into many difficulties. Infrastructure and talent shortages, network coverage and logistics system in some rural areas are not yet perfect, and there is a lack of composite digital talents; at the same time, industrial transformation is difficult, the digital transformation of traditional agricultural production methods is slow, and agricultural products are facing the challenges of standardization and branding; in addition, the “digital divide” is still significant, and the main agricultural People’s digital literacy is insufficient, and it is difficult to fully participate in and benefit from the digital economy. Therefore, in order to realize the deep integration of silver-haired economy and digital economy and accelerate high-quality development, it is necessary to build a complete sustainable integrated development path.