产业链协同视角下的“链式”数字化转型研究——以盈趣科技为例

Research on “Chain-Like” Digital Transformation from the Perspective of Industrial Chain Synergy—Taking Xiamen Intretech Inc as an Example

摘要: 目前，数字化转型通过激发创新活力等路径为企业注入新动能，并通过培育新业态、优化资源配置，为经济高质量发展提供核心驱动力。然而，中小企业数字化转型受前期投入大、不确定性风险高、回报周期长等因素制约，“不愿转”“不会转”“不敢转”现象突出。“链式”数字化转型作为一种推动中小企业数字化转型的有效途径具有十分重要的研究价值。本文以盈趣科技作为案例研究对象，从目前中小企业面临的数字化转型难题出发，具体分析了盈趣科技作为“链主”企业自身独有的UDM模式的构建与运用。进一步分析了这一模式在产业链上下游企业中的延伸应用。最后，本文对案例企业“链式”数字化转型对自身和产业链整体两方面带来的绩效影响进行分析，发现这一转型模式在这两个方面都表现出了积极影响。

Abstract: At present, digital transformation injects new impetus into enterprises through stimulating innovation vitality and other paths, and provides core driving force for high-quality economic development by fostering new business forms and optimizing resource allocation. However, the digital transformation of small and medium-sized enterprises is constrained by factors such as large upfront investment, high uncertainty risks, and long payback periods, resulting in prominent phenomena of “unwilling to transform”, “unable to transform”, and “dare not to transform”. “Chain-based” digital transformation, as an effective way to promote the digital transformation of small and medium-sized enterprises, has significant research value. This paper takes Xiamen Intretech Inc as the case study object, starting from the current digital transformation difficulties faced by small and medium-sized enterprises, and specifically analyzes the construction and application of Xiamen Intretech Inc’s unique UDM model as a “chain leader” enterprise. Further, it analyzes the extension application of this model in upstream and downstream enterprises of the industrial chain. Finally, this paper analyzes the performance impact of the case enterprise’s “chain-based” digital transformation on itself and the entire industrial chain, and finds that this transformation model has shown positive effects in both aspects.