电商背景下兰州百合产业升级与可持续发展研究

Research on the Upgrading and Sustainable Development of the Lily Industry in Lanzhou under the Background of E-Commerce

摘要: 在电子商务高速发展的背景下，深入探讨兰州百合产业的升级路径与可持续发展策略。通过对兰州百合产业发展现状的分析，揭示电商平台对农产品供应链的重塑作用，以及产业在种质资源、品牌建设、产业链延伸等方面面临的挑战。研究提出，兰州百合产业应通过科技创新、数字化转型、文旅融合等策略实现高质量发展，旨在促进区域特色产业发展。

Abstract: In the context of the rapid development of e-commerce, this article explores in depth the upgrading path and sustainable development strategy of Lanzhou’s lily industry. By analyzing the current development status of the lily industry in Lanzhou, this study reveals the reshaping effect of e-commerce platforms on the supply chain of agricultural products, as well as the challenges faced by the industry in terms of germplasm resources, brand building, and industrial chain extension. The study proposes that the Lanzhou lily industry should achieve high-quality development through strategies such as technological innovation, digital transformation, and cultural tourism integration, aiming to promote the development of regional characteristic industries.