乡村振兴背景下乡村康养旅游发展现状和对策——以山西省Y县为例

Current Situation and Countermeasures of Rural Health and Wellness Tourism Development under the Background of Rural Revitalization—A Case Study of Y County, Shanxi Province

摘要: 山西省Y县先后获得国家首批全域旅游示范区、国家生态文明建设示范县、中国最佳生态文化旅游县等称号，旅游资源颇为丰富。近年来，Y县正在打造“康养圣地悠然Y县”的康养旅游名片，其中以蟒河自然景区和皇城相府景区最具代表性。本文通过文献检索、问卷调查、实地调研等方法，从Y县康养旅游业的发展现状出发，介绍Y县在发展康养旅游和乡村振兴方面取得的成效，剖析发展过程中面临的问题，提出相应的对策，以期为Y县其他与康养旅游相关的景区乃至全国康养旅游业的发展提供借鉴。

Abstract: Y County, Shanxi Province, has successively won titles such as one of the first batch of National All-for-One Tourism Demonstration Zones, National Ecological Civilization Construction Demonstration County, and China’s Best Ecological and Cultural Tourism County, with quite abundant tourism resources. In recent years, Y County has been building the health and wellness tourism brand of “Health and Wellness Resort, Leisurely Y County”, among which Manghe Natural Scenic Area and Huangcheng Xiangfu Scenic Area are the most representative. Based on the current development status of health and wellness tourism in Y County, this paper adopts methods including literature retrieval, questionnaire survey and field research to introduce the achievements of Y County in developing health and wellness tourism and promoting rural revitalization. It also analyzes the problems faced in the development process and puts forward corresponding countermeasures, aiming to provide references for other health and wellness tourism-related scenic areas in Y County and even the development of the national health and wellness tourism industry.