关联理论视角下文化微视频字幕翻译——以《中国范儿》为例

Subtitle Translation of Cultural Micro-Video from the Perspective of the Relevance Theory—A Case Study of “Feel of China”

摘要: 在全球化和数字化时代，文化微视频作为一种重要的文化展示和传播工具，越来越受到关注。然而，这类微视频的字幕翻译却面临着文化内涵缺失和交际效果不足的困境。鉴于此，本文以关联理论为视角，结合《中国范儿》双语字幕实例，分析译者的多模态翻译思路。分析表明，利用多模态信息的交互性，可以采用增译、减译、重构、音译、意译等翻译方法和技巧，突破字幕翻译的时空限制，实现译语受众以最小的推断努力获得最大的语境效果，从而增强译文在语篇和文化上的可读性，传递原文交际意图。

Abstract: In the era of globalization and digitization, cultural micro-videos have increasingly garnered attention as significant tools for cultural presentation and dissemination. Nevertheless, the subtitle translation of such micro-videos is confronted with the dilemmas of cultural connotation loss and inadequate communicative effects. In response to these issues, specific examples of bilingual subtitles in the micro-video “Feel of China” are selected to analyze the translator’s multimodal translation approach from the perspective of the Relevance Theory in this paper. The analysis reveals that translation methods and techniques can be employed such as addition, omission, restructuring, transliteration, and free translation by leveraging the interactivity of multimodal information to break through the temporal and spatial constraints of subtitle translation and enable the target language audience to achieve the maximum contextual effect with minimal inferential effort, thereby enhancing the readability of the translated text in both text and cultural contexts and effectively conveying the original communicative intent.