跨文化传播下城市旅游外宣翻译——以贵阳为例题

The International Publicity Translation of City Tourism under Cross-Cultural Communication—Taking Guiyang City as an Example

摘要: 外宣翻译是一个国家宣传其文化价值、社会形态、民俗生活的重要渠道。近年来，随着中国经济的快速发展和互联网传播的进一步深化，在国家政策的支持下，旅游外宣翻译已成为展示我国社会风貌与文化魅力的一项重要手段。在国内的众多旅游城市中，贵阳市已成为西南地区重要的旅游目的地之一，其优美的自然风光和独特的文化元素吸引了众多国内外游客。本文在跨文化传播理论指导下，对贵阳市的旅游景点外宣翻译现状进行分析，深入剖析其外宣翻译存在的问题，并提出相应的解决策略，以期为提升地方旅游外宣的国际化传播提供理论参考与实践路径。

Abstract: International publicity translation serves as a vital means for a country to promote its nation’s cultural values, social structures, and folk traditions. In recent years, driven by fast growth of China’s economy and the deepening of Internet-based communication, supported by national policies, tourism translation has become a significant channel to show China’s social features and cultural charm. Among China’s numerous tourist cities, Guiyang has become an indispensable part of the southwestern region, attracting countless visitors at home and abroad with its breathtaking natural landscapes and unique cultural elements. Guided by cross-cultural communication theory, this paper analyzes the current state of the international publicity translation of Guiyang’s tourist attractions, examines existing issues in its international publicity translation, and proposes solutions and relevant strategies, so as to provide theoretical references and practical paths for enhancing the international communication of local tourism publicity.