基于SPSS数据分析的梧州粤语文化传承现存问题与对策路径研究

Research on the Existing Problems and Countermeasures Paths of Cantonese Culture Inheritance in Wuzhou Based on SPSS Data Analysis

摘要: 为系统探究梧州粤语文化传承的现状、困境及优化路径，本研究采用网络数据爬取、问卷调查与数据分析相结合的混合研究方法，面向两广地区居民开展实证调研。共发放问卷413份，回收有效样本400份，有效回收率96.85%，通过信度检验与效度检验确保数据质量。综合运用SPSS统计分析、结构方程模型(SEM)等，研究揭示以下核心发现：梧州粤语在认知层面认同度较高(64.75%被调查者认可其社会地位)，但实践层面参与度偏低，呈现“认知–行为”脱节现象；结构方程模型表明，文化内涵与内容质量是影响地区认同感的关键因素，而传播渠道作用相对有限；家庭环境、年龄、学历等因素对语言使用与传承行为具有显著影响(P < 0.001)。在此基础上，研究提出应构建“政策–技术–传播–教育”四位一体的系统性传承路径，推动梧州粤语从“静态保护”向“活态传承”转型，为其可持续发展提供理论参考与实践指导。

Abstract: In order to systematically explore the current situation, dilemma and optimization path of Cantonese cultural inheritance in Wuzhou, this paper adopts the mixed research method of network data crawling, questionnaire survey and data analysis to carry out empirical investigation for residents in Liang-Guang. A total of 413 questionnaires were distributed, and 400 valid samples were collected, with an effective recovery rate of 96.85%. By comprehensive use of SPSS statistical analysis and structural equation model (SEM), the study reveals the following core findings: Wuzhou Cantonese has a high degree of recognition at the cognitive level (64.75% of the respondents recognize its social status), but the participation in practice is low, showing a “cognise-behavior” disconnection phenomenon; The structural equation model shows that cultural connotation and content quality are the key factors affecting regional identity, while the role of communication channel is relatively limited. Family environment, age, education and other factors have a significant impact on language use and inheritance behavior (P < 0.001). On this basis, it is proposed to build a four-in-one systematic inheritance path of “policy-technology-dissemination-education”, promote the transformation of Wuzhou Cantonese from “static protection” to “active inheritance”, and provide theoretical reference and practical guidance for its sustainable development.