基于灰色关联度法的RCEP成员国跨境电商与知识产权协同发展研究

Research on the Coordinated Development of Cross-Border E-Commerce and Intellectual Property in RCEP Countries Based on Grey Correlation Method

摘要: 在区域全面经济伙伴关系协定(RCEP)背景下，成员国跨境电商产业呈现快速发展态势，然而知识产权保护体系建设的滞后性日益凸显，已成为制约跨境电商产业持续健康发展的瓶颈之一。RCEP成员国中，中国、日本、韩国及澳大利亚的市场规模与发展水平位居前四，因此本文基于灰色关联度法，研究中日韩澳跨境电商和知识产权协同发展关系。结果显示，跨境电商与知识产权保护之间呈现显著的强关联性及正相关关系，二者紧密相连、相互依存、相互促进。为推动RCEP协定区域内跨境电商产业健康发展，从增强成员国知识产权保护意识、强化平台知识产权保护及构建协同治理机制等方面提出建议，为促进RCEP成员国跨境电商与知识产权保护的协同发展提供实践参考。

Abstract: Against the backdrop of the Regional Comprehensive Economic Partnership (RCEP), the Cross-Border E-Commerce industry of member countries has shown a trend of rapid development. However, the lag in the construction of the Intellectual Property protection system has become increasingly prominent, and it has become one of the bottlenecks restricting the sustained and healthy development of the Cross-Border E-Commerce industry. Among RCEP member countries, China, Japan, South Korea, and Australia rank among the top four in terms of market scale and development level. Therefore, based on the grey relational analysis method, this paper studies the coordinated development relationship between Cross-Border E-Commerce and Intellectual Property Rights in China, Japan, South Korea, and Australia. The results show that there is a significant strong correlation and positive correlation between cross-border e-commerce and intellectual property protection; the two are closely connected, interdependent, and mutually reinforcing. To promote the healthy development of the Cross-Border E-Commerce industry within the RCEP region, the author puts forward suggestions from two aspects: enhancing participation enthusiasm and building a linkage mechanism, so as to provide practical references for promoting the coordinated development of Cross-Border E-Commerce and Intellectual Property Protection among RCEP member countries.