电商平台用户隐私条款的规制困境与完善路径构建

Regulatory Dilemmas and Improvement Path Construction of User Privacy Policies on E-Commerce Platforms

摘要: 随着电子商务的快速发展，平台收集用户数据与隐私保护之间的矛盾日益凸显。本文分析了电商平台隐私条款的规制困境，包括条款模糊性、用户被动地位及算法不透明等问题。提出应从优化隐私政策、推动算法透明、完善监管体系等多维度构建综合治理路径，以实现数据利用与隐私保护的平衡，促进数字经济健康发展。

Abstract: With the rapid development of e-commerce, the contradiction between platform collection of user data and privacy protection has become increasingly prominent. This article analyzes the regulatory dilemmas of privacy clauses on e-commerce platforms, including ambiguity of clauses, passive position of users, and opacity of algorithms. It proposes to construct a comprehensive governance path from multiple dimensions, such as optimizing privacy policies, promoting algorithm transparency, and improving the regulatory system, in order to achieve a balance between data utilization and privacy protection and promote the healthy development of the digital economy.