基于SIPS模型建模与MATLAB优化的茅台镇镇酒短视频营销策略
Short Video Marketing Strategy of Maotai Town Zhenjiu Based on SIPS Model Modeling and MATLAB Optimization
摘要: 本文通过SIPS模型的数学建模与MATLAB优化求解，明确了茅台镇镇酒短视频营销各阶段的最优投入与策略方向。基于优化结果制定的营销策略，有助于提升品牌传播效率与用户转化效果，为茅台镇镇酒在短视频领域的营销提供了实践参考。
Abstract: This paper clarifies the optimal investment and strategic direction for each stage of Moutai Town Zhenjiu’s short-video marketing through the mathematical modeling of the SIPS model and optimization solution by MATLAB. The marketing strategy formulated based on the optimization results is helpful to improve the brand communication efficiency and user conversion effect, and provides practical reference for the marketing of Moutai Town Zhenjiu in the short-video field.
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