数字经济背景下电商赋能乡村建设的实践路径与成效研究

Study on the Practical Paths and Effects of E-Commerce Empowerment for Rural Construction in the Context of the Digital Economy

摘要: 本文以江苏省扬州市江都区邵伯镇为研究对象，聚焦电子商务在数字乡村建设中的核心赋能作用，探究其推动农村社会治理现代化与乡村振兴的实践路径及成效。研究发现，S镇以电子商务为纽带，搭建农产品产销对接平台，并联动社会治理信息化平台，形成政府、市场、村民协同治理机制，显著提升治理效能；同时，电子商务在农业生产协同、产业融合、民生服务升级等领域深度应用，加速农业现代化，拓宽农民增收渠道。针对电商发展中基础设施短板、人才短缺、品牌竞争力不足等问题，本文提出强化基建、培育人才、打造公共品牌等建议，为其他农村地区提供可复制经验，丰富了数字乡村建设中电商赋能的理论内涵。

Abstract: This study takes Shaobo Town, Jiangdu District, Yangzhou City, Jiangsu Province as the research object, focuses on the core enabling role of e-commerce in digital rural construction, and explores its practical paths and effects in promoting the modernization of rural social governance and rural revitalization. The research finds that with e-commerce as the link, Shaobo Town has built a platform for connecting agricultural product production and sales, and linked it with the social governance information platform, forming a collaborative governance mechanism among the government, market, and villagers, which significantly improves governance efficiency; meanwhile, the in-depth application of e-commerce in fields such as agricultural production collaboration, industrial integration, and the upgrade of livelihood services accelerates agricultural modernization and expands channels for farmers to increase income. In response to problems in e-commerce development, such as shortcomings in infrastructure, talent shortage, and insufficient brand competitiveness, this paper puts forward suggestions including strengthening infrastructure, cultivating talents, and building public brands. These suggestions provide replicable experiences for other rural areas and enrich the theoretical connotation of e-commerce empowerment in digital rural construction.