数字乡村背景下农村电商高质量发展研究

Research on High-Quality Development of Rural E-Commerce in the Context of Digital Villages

摘要: 农村电商是“十四五”时期发展农村数字经济的核心路径，也是深入推进“互联网 + 现代农业”的新兴产物。二十年来，农村电商在经历起步和快速发展阶段后，步入了高质量发展的阶段。梳理农村电商的政策文件，锚定顶层设计的扶持趋势。而在发展过程中，农村电商在生产要素、经营能力和产业生态方面仍存在现实瓶颈。结合时代背景，通过发挥数字乡村发展战略的赋能优势，从治理、产业、创新三个维度赋能农村电商发展，探索在数字乡村背景下农村电商高质量发展的实现路径。

Abstract: Rural e-commerce is the core path to develop rural digital economy during the “14th Five Year Plan” period, and is also an emerging product of in-depth promotion of “Internet plus modern agriculture”. Over the past two decades, rural e-commerce has entered a stage of high-quality development after experiencing initial and rapid growth. Sort out the policy documents for rural e-commerce and anchor the support trend for top-level design. However, in the process of development, rural e-commerce still faces practical bottlenecks in terms of production factors, operational capabilities, and industrial ecology. Based on the background of the times, by leveraging the empowering advantages of the digital rural development strategy, we aim to empower the development of rural e-commerce from three dimensions: governance, industry, and innovation, and explore the path to achieving high-quality development of rural e-commerce in the context of digital rural areas.