人工智能大模型赋能电子商务即时零售的价值机制与发展路径研究

Research on Value Mechanisms and Development Pathways of E-Commerce Instant Retail Empowered by Large AI Models

摘要: 在数字经济和人工智能技术深度融合的背景下，电子商务即时零售作为一种新兴网络营销模式呈现出爆发式增长态势。本文构建了“技术赋能，价值创造，路径优化”的分析框架，系统探讨人工智能大模型如何对电子商务即时零售进行赋能，以此揭示其内在机制与价值创造路径。研究结果显示，人工智能大模型凭借智能推荐、需求预测、路径优化、智能客服这四大核心功能，在即时零售的线上商品选品、网络库存管理、配送调度、线上用户服务等关键环节起到关键作用，达成了效率提升与体验优化的双重目标。所以，AI大模型赋能电子商务即时零售需要从技术创新、生态协同、制度保障和人才培养这四个层面协同推进，构建可持续的智能零售生态系统，为零售业数字化转型提供全新范式。

Abstract: Against the background of the deep integration of digital economy and artificial intelligence (AI) technology, e-commerce instant retail, as an emerging online marketing model, is developing rapidly. This paper builds an analytical framework of “technology empowerment, value creation and path optimization” to systematically explore how the AI model empowers e-commerce instant retail, thereby revealing its intrinsic mechanism and value creation path. Research has shown that the AI model relies on the four core functions of intelligent recommendation, demand prediction, path optimization and intelligent customer service to play a core role in key aspects such as online selection, online inventory management, distribution scheduling and online user services in instant retail., achieving the dual goals of efficiency improvement and experience optimization. Therefore, the AI model’s empowerment of e-commerce instant retail requires the four-dimensional simultaneous development of technological innovation, ecological collaboration, institutional guarantee and talent training. It aims to build a sustainable smart retail ecosystem and provide a new paradigm for the digital transformation of the retail industry.