时尚游戏机制与数字产品价值模型的关联性研究

Research on the Correlation between Fashion Game Mechanism and Digital Product Value Model

摘要: 随着数字娱乐与虚拟时尚的结合，时尚游戏渐渐发展成为一种既具有娱乐属性又具备消费和社交功能的独特游戏类型。当前对于时尚游戏的研究大多集中在对玩家心理或文化意义的分析上，没有针对游戏机制是如何生成以及改变这些价值展开讨论。因此本文弥补了这方面的缺陷，提出时尚游戏机制价值变化的过程，并分析不同的系统怎样互相回馈而产生动态的转换。本文建立了价值评价模型来度量各个机制的功能、情感、社会、符号和交换等各方面的强弱。就是说，提出机制–价值模型，既是学术研究的解释框架，又是设计实践的分析工具。本研究希望为时尚游戏机制的设计和价值的理解提供新的理论和方法。

Abstract: With the integration of digital entertainment and virtual fashion, fashion games have evolved into a unique genre combining entertainment attributes with consumption and social functions. Current research on fashion games predominantly focuses on analyzing player psychology or cultural significance, lacking discussions about how game mechanisms generate and transform these values. This paper addresses this gap by proposing a process of value transformation in fashion game mechanisms and examining how different systems interact to create dynamic transitions. We establish a value evaluation model to measure the strengths and weaknesses of various mechanisms across functional, emotional, social, symbolic, and exchange dimensions. In other words, the mechanism-value model serves as both an explanatory framework for academic research and an analytical tool for design practice. This study aims to provide new theories and methodologies for designing fashion game mechanisms and understanding their value.