上海凌云社区形象IP设计及其在社区更新中的应用研究

Research on the Design of Shanghai Lingyun Community Image IP and Its Application in Community Renewal

摘要: 随着我国城市化进程加速推进，“三旧”改造成为城市更新与可持续发展的重要路径。上海开始关注旧城镇、旧村以及旧厂房并开展改造升级。所以在社区更新的过程中，从重视硬件方面的更新到现在越来越注重软件上面的文化创造以及形象打造。本文从上海徐汇区凌云社区入手，针对其中的IP形象设计进行探讨，让IP形象在社区更新中的美学价值和文化作用得到了更多体现，从而使得IP形象有利于推动社区认同的培养。本次的案例分析与设计实践中，提出了运用“传承性、创新性、系统性”来建立社区IP形象以及艺术性融入到社区治理的路径。

Abstract: With the accelerated urbanization process in China, the “three old” renovation has become an important path for urban renewal and sustainable development. Shanghai has begun to focus on the renovation and upgrading of old towns, old villages, and old factories. Therefore, in the process of community renewal, the emphasis has shifted from hardware updates to the creation of cultural content and image building in software aspects. This article takes the Lingyun community in Xuhui District, Shanghai as an example to explore the design of IP images, allowing the aesthetic value and cultural role of IP images in community renewal to be more prominently reflected, thereby facilitating the cultivation of community identity. In this case analysis and design practice, the approach of establishing community IP images through “inheritance, innovation, and systematicness” and integrating art into community governance is proposed.