基于网络文本分析的《长恨歌》游客满意度提升策略研究
Research on Strategies for Improving Tourist Satisfaction of “The Everlasting Regret” Based on Network Text Analysis
摘要: 《长恨歌》是国内优秀的实景演艺作品，而运用网络文本分析法，结合ROST CM6的文本挖掘和内容分析功能，对各旅游平台的用户评价进行提取，进而明确《长恨歌》游客满意度的影响因素，能够有效地设计出其游客满意度的提升策略。
Abstract: “The Everlasting Regret” is an outstanding live performance in China. By applying the network text analysis method and leveraging the text mining and content analysis functions of ROST CM6 to extract user reviews from various tourism platforms, the influencing factors of tourists' satisfaction with “The Everlasting Regret” can be identified. This can effectively facilitate the design of strategies to enhance tourists' satisfaction.
文章引用：于嘉言. 基于网络文本分析的《长恨歌》游客满意度提升策略研究[J]. 新闻传播科学, 2025, 13(12): 2021-2029. https://doi.org/10.12677/jc.2025.1312286

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