江苏省淮安市“兵仙乐园”设计研究

Design Research of “Han Xin Park” in Huai’an City, Jiangsu Province

摘要: 近年来，文化产业与旅游产业联系越来越密切。而淮安作为与水结缘的历史文化名城与善于利用水路作战的“淮阴侯”韩信自然是息息相关。基于此，本文通过分析兵仙文化与淮安文化在地理位置和韩信文化上的联系，淮安市当地“韩信”景区旅游现状，针对性地围绕“楚汉风云”实景互动型乐园、文化知识互动性活动、韩信文化IP的文创设计与数字赋能为一体的“兵仙乐园”。以培育和传播具有中华文明精神特质的英雄IP，为文旅融合发展注入文化动能。

Abstract: In recent years, the cultural and tourism industries have become increasingly interconnected. As a historically and culturally renowned city intrinsically linked to water resources, Huai’an shares a profound connection with Han Xin “The Marquis of Huaiyin” who was renowned for his strategic mastery of aquatic warfare. This study examines the historical and spirit legacy of Han Xin, the relationship between the historical and spirit legacy of Han Xin and Huai’an Culture through geography and culture, while also assessing the current state of Han Xin themed tourism sites in Huai’an. The research proposes the development of an integrated “The Han Xin Park” project, featuring an immersive interactive theme park centered on the Chu-Han contention historical period, culturally engaging educational activities, and innovative cultural product designs leveraging the Han Xin IP with digital enhancements. This initiative aims to cultivate and promote heroic narratives emblematic of Chinese civilizational values, thereby injecting cultural vitality into the integrated development of cultural tourism.