法律规制视域下农村电商供应链风险研究

Research on the Risk of Rural E-Commerce Supply Chain from the Perspective of Legal Regulation

摘要: 随着数字乡村战略的深入推进和互联网技术的广泛普及，农村电子商务已成为推动农产品上行、促进农民增收、实现乡村振兴的重要引擎。然而，农村电商供应链具有生产主体分散、产品标准化程度低、物流基础设施薄弱、市场主体法律意识相对欠缺等特殊性，在发展过程中面临多重风险挑战，制约其健康可持续发展。本文聚焦农村电商供应链风险及其法律规制问题，旨在通过系统分析，为构建安全、高效、稳定的农村电商供应链体系提供理论参考和实践指导。

Abstract: With the in-depth promotion of the digital village strategy and the widespread popularization of Internet technology, rural e-commerce has become an important engine to promote the upward movement of agricultural products, increase farmers’ income and achieve rural revitalization. However, the rural e-commerce supply chain has unique characteristics such as dispersed production entities, low standardization of products, weak logistics infrastructure, and relatively lack of legal awareness among market entities. In the process of development, it faces multiple risks and challenges, which constrain its healthy and sustainable development. This article focuses on the risks and legal regulations of rural e-commerce supply chain, aiming to provide theoretical reference and practical guidance for building a safe, efficient, and stable rural e-commerce supply chain system through systematic analysis.