数字化转型背景下企业绿色资源配置的管理创新研究

Research on Management Innovation of Enterprise Green Resource Allocation under the Background of Digital Transformation

摘要: 数字化的进程加快，环保发展已逐渐成为企业追求高质量发展的道路。传统模式无法应对减少温室气体的排放、提高效率和协同性要求的转变。数字化技术的发展为资源管理创新提供了支撑，基于数据决策和系统协调成为可能。本文以绿色资源配置为切入点，探讨了数字化变革对企业管理模式的革新作用，发现管理思想融合、团队合作、业务流程的电子化、奖励创新等方面的问题，并提出相应的解决思路。研究认为，数字化赋能有助于提升绿色资源配置的效率与透明度，形成以信息共享和在线销售为基础的绿色发展新格局，为企业长期竞争提供有力支持。

Abstract: As the process of digitalization accelerates, environmental protection and development have gradually become the path for enterprises to pursue high-quality growth. Traditional models are no longer able to cope with the transformation in requirements for reducing greenhouse gas emissions, improving efficiency, and enhancing synergy. The development of digital technologies provides support for innovation in resource management, making data-driven decision-making and system coordination possible. This paper takes green resource allocation as the starting point to explore the innovative role of digital transformation in enterprise management models. It identifies issues such as the integration of management concepts, team collaboration, electronicization of business processes, and incentives for innovation, and proposes corresponding solutions. The study concludes that digital empowerment helps improve the efficiency and transparency of green resource allocation, forming a new pattern of green development based on information sharing and online sales, thereby providing strong support for the long-term competitiveness of enterprises.