格力电器数字化转型财务绩效分析——基于格力电气数字化转型的案例分析

Financial Performance Analysis of Gree Electric’s Digital Transformation—A Case Study Based on Gree Electric’s Digital Transformation

摘要: 在数字经济蓬勃发展与国家数字化战略深入推进的背景下，本文以格力电器为研究对象，聚焦其数字化转型的绩效表现。通过构建涵盖财务绩效、运营绩效、市场绩效、数字化特色绩效的四维评价模型，运用案例研究法、事件研究法、德尔菲法与对比分析法，系统剖析格力电器数字化转型的内在机理、实施路径及绩效影响。研究结果表明，数字化转型显著提升了格力电器的盈利能力、运营效率与市场竞争力，且其转型实践具有家电行业典型性，可为传统制造企业数字化转型提供参考。

Abstract: Against the backdrop of the vigorous development of the digital economy and the in-depth advancement of the national digital strategy, this paper takes Gree Electric as the research object, focusing on the performance of its digital transformation. By constructing a four-dimensional evaluation model covering financial performance, operational performance, market performance, and digital characteristic performance, this paper uses case study method, event study method, Delphi method and comparative analysis method to systematically analyze the internal mechanism, implementation path and performance impact of Gree Electric’s digital transformation. The research results show that digital transformation has significantly improved Gree Electric’s profitability, operational efficiency and market competitiveness, and its transformation practice is typical in the home appliance industry, which can provide reference for the digital transformation of traditional manufacturing enterprises.