数字技术驱动文化产业高质量发展的机制与路径研究

Research on the Mechanism and Path of Digital Technology Driving the High-Quality Development of Cultural Industry

摘要: 在数字经济与实体经济深度融合的背景下，数字技术正成为推动文化产业经济价值释放的核心引擎。本文以数字技术对传统文化符号的资本转化为逻辑起点，结合“数字敦煌”云平台、网络文学“策略性免费”模式、微短剧出海等多元典型案例，系统分析数字经济与文化产业融合的经济维度：从数字技术创新文化资本转化路径，到文化产品带动产业链延伸形成的经济联动效应；从“谷子经济”激发内需潜力，到文化出海构建全球价值链的经济价值；最终揭示二者融合对构建国内国际双循环、推动经济高质量发展的作用机制。研究表明，数字经济通过重构文化生产与消费模式，不仅实现了文化符号向经济收益的高效转化，更推动文化产业成为刺激技术研发、扩大内需、优化产业结构的新经济增长点，为经济硬实力提升提供了可持续的动力支撑。

Abstract: In the context of deep integration between the digital economy and the real economy, digital technology has emerged as a core engine driving the release of economic value in the cultural industry. Starting from the capital transformation of traditional cultural symbols through digital technology, this paper systematically analyzes the economic dimensions of digital economy-cultural industry integration. Using multiple case studies including the “Digital Dunhuang” cloud platform, the “strategic free” model of online literature, and the global expansion of micro-series, it explores: how digital innovation reshapes cultural capital conversion pathways; how cultural products extend industrial chains to create economic synergies; how the “Grain Economy” stimulates domestic demand potential; and how cultural globalization constructs global value chains. Ultimately, it reveals how this integration drives the dual circulation strategy and promotes high-quality economic development. The research demonstrates that by redefining cultural production and consumption models, the digital economy not only efficiently converts cultural symbols into economic returns but also transforms the cultural industry into a new growth engine. This innovation stimulates technological R&D, expands domestic demand, optimizes industrial structures, and provides sustainable momentum for enhancing economic hard power.