文化翻译观视角下中国汉服文化翻译策略研究

A Study on the English Translation of Chinese Hanfu Culture from the Perspective of Cultural Translation

摘要: 随着“汉服热”的兴起及全球化背景下汉服文化的国际传播，如何在翻译中有效传递其独特文化内涵成为当代译者的重要课题。本文以苏珊·巴斯内特的文化翻译观为理论框架，结合《中国红：古代服饰》、西安博物馆标语及《汉服：衣冠里的华夏》微视频等案例，系统探讨汉服文化英译策略。研究发现，汉服文化术语与相关表达具有鲜明的文化内涵，其翻译需兼顾“文化忠实度”与“读者可接受性”。译者需灵活运用多种翻译策略，在语言转换的同时实现文化功能对等。通过分析发现：直译可保留源语文化意象，但需辅以注释补充象征意义；音译结合解释性翻译可以保留中国文化独特性，同时降低外语读者的理解门槛；意译则通过文化类比跨越了中英语言的文化鸿沟。此外，运用图文结合和动态媒介的手段可辅助翻译，促进汉服文化的国际传播。

Abstract: The rise of the “Hanfu craze” and the international dissemination of Hanfu culture against the backdrop of globalization have rendered the effective transmission of its unique cultural connotations through translation a critical challenge for contemporary translators. Guided by Susan Bassnett’s cultural translation theory, this paper systematically explores English translation strategies for Hanfu culture, drawing on case studies from China Red: Ancient Chinese Costumes, exhibition captions at the Xi’an Museum, and the micro-video Hanfu: Chinese Civilization in Costumes. The study reveals that Hanfu cultural terminology and related expressions possess distinct cultural connotations, necessitating a translation approach that balances “cultural fidelity” with “reader acceptability.” Translators must flexibly employ diverse strategies to achieve cultural functional equivalence alongside linguistic conversion. The analysis demonstrates that: Literal translation can preserve source-cultural imagery but requires supplementary annotations to convey symbolic; meanings; Transliteration combined with explanatory translation maintains the uniqueness of Chinese culture while lowering comprehension barriers for foreign readers; Free translation (cultural analogy) bridges the cultural gap between Chinese and English by drawing parallels within the target culture. Furthermore, the integration of visual aids (images/text) and dynamic media can effectively support translation and enhance the global communication of Hanfu culture.