农村电商发展对农业新质生产力的影响研究

The Impact of Rural E-Commerce Development on New-Quality Agricultural Productivity

摘要: 在数字经济赋能农业农村现代化背景下，农村电商能否成为促进农业新质生产力发展的新引擎，是理论与政策层面亟待深入研究的重要问题。本文选取2011~2022年我国30个省级面板数据，实证检验了农村电商发展对农业新质生产力的影响。研究结果表明：农村电商的发展显著促进了农业新质生产力的提升；技术创新与产业结构优化在其中发挥了显著的中介作用；在不同经济发展水平地区，农村电商发展的促进效应存在一定的异质性。基于此，本文提出应因地制宜推动农村电商发展、推动技术创新驱动和优化产业结构等政策建议，以充分发挥农村电商在农业新质生产力过程中的积极作用。

Abstract: In the context of the digital economy empowering agricultural and rural modernization, whether rural e-commerce can serve as a new driving force for the development of new-quality agricultural productivity has become an important issue worthy of in-depth investigation in both theoretical and policy spheres. Based on provincial panel data from 30 regions in China from 2011 to 2022, this paper empirically examines the impact of rural e-commerce development on new-quality agricultural productivity. The results show that rural e-commerce development significantly enhances the level of new-quality agricultural productivity. Technological innovation and industrial structure optimization play significant mediating roles in this process. Moreover, the promoting effect of rural e-commerce exhibits notable heterogeneity across regions with different levels of economic development. Accordingly, this study suggests advancing rural e-commerce development in a region-specific manner, strengthening technological innovation, and optimizing industrial structure to fully leverage the positive role of rural e-commerce in fostering new-quality agricultural productivity.