数字经济驱动乡村电商振兴的理论逻辑、作用机制与实现路径

Theoretical Logic, Mechanism and Realization Path of Digital Economy Driving Rural E-Commerce Revitalization

摘要: 随着数字经济的蓬勃发展，其与乡村电子商务的深度融合正成为推动乡村振兴的重要引擎。本文基于电子商务评论的研究视角，系统探讨了数字经济驱动乡村电商发展的理论逻辑、作用机制及实践路径。研究表明，数字经济通过重塑生产力要素、优化资源配置以及变革产业运作模式，为乡村电商注入新动能。马克思主义政治经济学、信息经济理论为这一过程提供了坚实的理论基础。同时，本文也从实践层面分析了当前乡村电商发展面临的现实困境，并提出了相应的优化路径，以期为促进乡村电商高质量发展、实现乡村振兴战略提供理论参考。

Abstract: With the booming development of the digital economy, its deep integration with rural e-commerce has become a key driver for rural revitalization. This paper, from the perspective of e-commerce research, systematically explores the theoretical logic, operational mechanisms, and practical pathways through which the digital economy propels rural e-commerce development. The study reveals that the digital economy injects new momentum into rural e-commerce by reshaping production factors, optimizing resource allocation, and transforming industrial operation models. Marxist political economy, information economy theory provide solid theoretical foundations for this process. Simultaneously, the paper analyzes current practical challenges in rural e-commerce development and proposes corresponding optimization strategies, aiming to offer theoretical references for promoting high-quality growth of rural e-commerce and realizing the rural revitalization strategy.