农村电子商务赋能共同富裕的路径研究

Research on the Path of Empowering Common Prosperity through Rural E-Commerce

摘要: 在共同富裕战略目标的指引下，农村电子商务凭借数字技术与农业农村的深度融合，成为拓宽农民增收渠道、缩小城乡与区域收入差距、推动农村经济包容性增长的关键力量。然而，当前农村电商在赋能共同富裕过程中仍面临现实阻碍：数字普惠金融支持不足导致中小微电商主体融资受限，农村内部数字鸿沟制约低收入群体共享红利，区域发展失衡削弱电商整体带动效能，基础设施短板影响产业链协同效率。基于此，结合多维度实证研究结论，从金融协同、数字赋能、区域协调、基建完善四个层面提出针对性路径，旨在推动农村电商充分释放“益贫性增长”效应，为农民农村共同富裕提供可持续的动力支撑。

Abstract: Guided by the strategic goal of common prosperity, rural e-commerce, through the deep integration of digital technology and agriculture and rural areas, has become a key force in broadening farmers’ income channels, narrowing the income disparity between urban and rural areas and among regions, and promoting inclusive growth in the rural economy. However, rural e-commerce still faces practical obstacles in empowering common prosperity: insufficient support from digital inclusive finance limits the financing of small and medium-sized e-commerce entities, the digital divide within rural areas restricts low-income groups from sharing the benefits, unbalanced regional development weakens the overall driving effect of e-commerce, and infrastructure deficiencies affect the efficiency of industrial chain collaboration. Based on this, and drawing upon the findings of multi-dimensional empirical research, targeted pathways are proposed across four dimensions: financial synergy, digital empowerment, regional coordination, and infrastructure enhancement. These aim to fully unleash the pro-poor growth effects of rural e-commerce, thereby providing sustainable momentum for the common prosperity of farmers and rural communities.