ERP与CRM整合驱动企业数字化转型路径研究

Research on the Path of Enterprise Digital Transformation Driven by the Integration of ERP and CRM

摘要: 在数字经济时代，数字化转型已成为企业提升核心竞争力的必然选择。企业资源计划(ERP)系统与客户关系管理(CRM)系统，分别作为企业内部运营管理和外部客户交互的核心平台，其传统上的相互割裂形成了阻碍企业深度数字化转型的“数据孤岛”与“流程壁垒”。本研究旨在为企业通过ERP与CRM的深度整合，系统性地推进数字化转型提供一套具有理论指导意义和实践参考价值的框架与方法论。

Abstract: In the era of the digital economy, digital transformation has become an inevitable choice for enterprises to enhance their core competitiveness. The Enterprise Resource Planning (ERP) system and the Customer Relationship Management (CRM) system, as the core platforms for enterprises’ internal operation management and external customer interaction, respectively, have traditionally been isolated from each other, forming “data silos” and “process barriers” that hinder the in-depth digital transformation of enterprises. This study aims to provide enterprises with a framework and methodology of theoretical guidance and practical reference for systematically promoting digital transformation through the in-depth integration of ERP and CRM.