用户视角下的数智平台赋能研究

Research on the Empowerment of Digital-Intelligent Platforms from the User Perspective

摘要: 数字健康平台是推动基层医疗服务质量提升、优化资源配置的关键工具，亦是实施“健康中国”战略的核心抓手。浙江省作为数字经济发展的先行区，在数字健康领域拥有深厚的技术积累与政策支持。鉴于此，本研究以杭州市萧山区“健康大脑”平台为研究对象，针对平台居民用户开展问卷调查，综合运用耦合协调度模型、多重对应分析及验证性因子分析等统计方法，深入探究数字平台效能与居民数字健康素养的协调关系及其对满意度的影响机制。研究发现，平台技术性能是影响用户满意度的核心基础，而健康价值的可感知性则是获得高评价的关键。基于实证结果，本研究从强化健康价值传递、推进服务包容性设计、深化政医民协同三方面，为政府、基层医疗机构与居民协同共建可持续的数字健康生态提出了针对性建议。

Abstract: Digital health platforms serve as pivotal tools for enhancing the quality of primary medical services and optimizing resource allocation, while also acting as core components in implementing the “Healthy China” strategy. As a pioneer in digital economic development, Zhejiang Province possesses substantial technological accumulation and policy support in the field of digital health. In light of these issues, this study takes the “Health Brain” platform in Xiaoshan District, Hangzhou, as its research subject and conducts a questionnaire survey among its resident users. By employing statistical methods such as the coupling coordination degree model, multiple correspondence analysis, and confirmatory factor analysis, this research delves into the coordination between digital platform effectiveness and residents’ digital health literacy, as well as its impact on satisfaction mechanisms. The findings indicate that platform technical performance forms the core foundation of user satisfaction, while the perceived value of health benefits is key to receiving high ratings. Based on the empirical results, this study proposes targeted recommendations for the government, primary medical institutions, and residents to collaboratively build a sustainable digital health ecosystem, focusing on three aspects: strengthening the communication of health value, promoting inclusive service design, and deepening government-medical institution-resident collaboration.