基于会计维度跨境电商平台信息质量对消费者购买决策的影响及优化策略

The Impact of Cross-Border E-Commerce Platform Information Quality on Consumer Purchase Decisions from an Accounting Dimension and Optimization Strategies

摘要: 本文基于会计信息质量的核心维度，系统分析跨境电商平台信息质量对消费者购买决策的影响机制。研究发现，上述信息质量维度通过降低消费者感知风险与构建信任，显著影响其购买意愿与决策行为。针对当前跨境电商平台在信息管理中存在的信息失真、完整性缺失、更新滞后、相关性不足、可理解性差及交互性薄弱等问题，本文从信息真实性保障、完整性框架构建、实时信息同步、精准匹配引擎开发、跨文化可理解性优化及智能互动闭环打造等方面，提出了一系列优化策略，旨在为提升平台信息质量、增强消费者信任并促进购买转化提供理论依据与实践参考。

Abstract: Based on the core dimensions of accounting information quality, this paper systematically analyzes the impact mechanism of cross-border e-commerce platform information quality on consumers’ purchase decisions. The study finds that the aforementioned information quality dimensions significantly influence consumers’ purchase intention and decision-making behavior by reducing their perceived risk and building trust. Addressing the current problems in information management of cross-border e-commerce platforms—such as information distortion, lack of completeness, delayed updates, insufficient relevance, poor understanding ability, and weak interactivity, this paper proposes a series of optimization strategies. These strategies cover aspects including ensuring information authenticity, constructing a completeness framework, achieving real-time information synchronization, developing precise matching engines, optimizing cross-cultural understanding ability, and building an intelligent interactive closed loop. The purpose is to provide theoretical basis and practical reference for improving platform information quality, enhancing consumer trust, and promoting purchase conversion.