电商赋能：贵州银饰产业的数字化转型之路

E-Commerce Empowerment: Guizhou’s Silver Jewelry Industry Embracing Digital Transformation

摘要: 贵州银饰是苗族特有的文化产物，既是苗文化的历史缩影，又是促使苗文化代代相传、走向大众的重要载体。但由于苗族银饰大多在贵州本地销售、样式传统，导致银饰“出山”出现困境，而如今电商平台的出现，给贵州银饰的文化传承和产业发展提供了新的机遇，本文通过分析贵州银饰发展困境，提出以电商平台为依托的解决方案。

Abstract: Guizhou silver jewelry is a unique cultural product of the Miao people. It is not only the historical epitome of Miao culture, but also an important carrier that promotes Miao culture to be passed on from generation to generation and to the public. However, because most of the Miao silver jewelry is sold locally in Guizhou and has traditional styles, it has led to difficulties in the “out of the mountain” silver jewelry. Now the emergence of e-commerce platforms has provided new opportunities for the cultural inheritance and industrial development of Guizhou silver jewelry. This article analyzes the development difficulties of Guizhou silver jewelry and proposes solutions based on e-commerce platforms.