山东省数字经济对农户收入影响的研究

A Study on the Impact of Digital Economy on Farmers’ Income in Shandong Province

摘要: 在互联网快速发展的时代背景下，数字经济与各个产业的关系都十分密切，在农业领域，数字经济通过网络化、数字化、信息化共同运用的方法，有效地解决了生产端与销售端信息不对称的问题，拓宽农产品销售渠道，降低农户生产销售成本，帮助农户增长收入，促进农村经济增长，缩小城乡差距。本文通过问卷调查收集数据，对数据进行实证分析，得出了以下结论：数字经济的发展可以促进山东省农户收入的增加，数字经济发展水平与农户收入水平呈正相关性，数字经济发展水平越高，山东省农户全年纯收入越多。尽管农户收入在一定程度上已经有所增长，但是还存在一定的问题：农户教育程度参差不齐；大部分农村地区没有开展电商培训等。为此，本文提出加强政府扶持，推动相关政策的落实；开展电商培训，扩大数字经济影响范围；提高农户受教育水平，培养专业化人才等对策。

Abstract: In the era of rapid development of the Internet, the digital economy is closely related to all industries. In the agricultural field, the digital economy has effectively solved the problem of asymmetric information between the production end and the sales end through the joint use of networking, digitization, and informatization. It has broadened the sales channels of agricultural products, reduced the production and sales costs of farmers, helped farmers increase their income, promoted rural economic growth, and narrowed the gap between urban and rural areas. This article collects data through a questionnaire survey, conducts empirical analysis on the data, and draws the following conclusions: the development of digital economy can promote the increase of farmers’ income in Shandong Province, and the level of digital economy development is positively correlated with farmers’ income level. The higher the level of digital economy development, the more net income of farmers in Shandong Province throughout the year. Although the income of farmers has increased to some extent, there are still certain problems: the education level of farmers varies greatly; most rural areas have not conducted e-commerce training, etc. To this end, the paper proposes strengthening government support to ensure effective policy implementation, launching e-commerce training to broaden the reach of the digital economy, and raising farmers’ educational attainment to cultivate specialized talent.