东部地区农村电商对农民收入的增收效应研究

Research on the Income-Increasing Effect of Rural E-Commerce on Farmers’ Income in the Eastern Region

摘要: 为探究东部地区农村电商对农民收入的增收效应，本文基于东部地区2014~2022年10个省份的面板数据进行实证分析。研究表明，东部地区农村电商的发展对农民收入的提高具有正向驱动作用；从传导机制上看，东部地区农村电商可以通过提高农村技术创新水平间接增加农民收入；异质性分析表明，基础设施较完善的地区，农村电商对农民增收的促进效果更明显。鉴于此，建议完善农村电商的基础设施建设、构建技术创新需求牵引及资源整合体系，以促进东部地区农村电商更好地促进农民增收。

Abstract: In order to explore the income-increasing effect of rural e-commerce on farmers’ income in the eastern region, this article conducts an empirical analysis based on the panel data of 10 provinces in the eastern region from 2014 to 2022. Research shows that the development of rural e-commerce in the eastern region has a positive driving effect on the improvement of farmers’ income; in terms of the transmission mechanism, rural e-commerce in the eastern region can indirectly increase farmers’ income by improving the level of rural technological innovation. Heterogeneity analysis shows that in regions with better infrastructure, the promotion effect of rural e-commerce on farmers’ income increase is more obvious. In view of this, it is recommended to improve the infrastructure construction of rural e-commerce, build a technological innovation demand traction and resource integration system, so as to promote rural e-commerce in the eastern region to increase farmers’ income.