基于结构方程模型的平台效能与居民评分提升策略研究

Research on Platform Performance and Strategies to Improve Resident Ratings Based on Structural Equation Modeling

摘要: 文章以萧山区“健康大脑”为研究对象，基于419份居民问卷数据，构建结构方程模型，探究数字平台效能、居民数字健康素养与服务评价的作用机制。研究发现数字平台效能与居民数字健康素养不仅直接正向影响居民评分，还通过提升使用黏性产生间接效应。其中，感知系统质量是平台效能的关键基石，而数字健康信息互动能力对素养提升贡献最大，并据此提出了针对性的平台优化与居民赋能策略，为基层卫生数字化服务的精准提升提供了实证依据。

Abstract: The article takes Xiaoshan District’s “Healthy Brain” program as the research subject and, based on data from 419 resident questionnaires, constructs a structural equation model to explore the mechanisms through which digital platform effectiveness, residents’ digital health literacy, and service evaluation interact. The study finds that digital platform effectiveness and residents’ digital health literacy not only have a direct positive impact on residents’ ratings but also produce indirect effects by enhancing user engagement. Among these factors, perceived system quality is identified as the key cornerstone of platform effectiveness, while the ability to interact with digital health information contributes most to literacy improvement. Accordingly, the study proposes targeted platform optimization and resident empowerment strategies, providing empirical evidence for the precise enhancement of digital health services at the grassroots level.