电商物流大数据技术的研究综述与热点展望——基于CiteSpace的知识图谱分析

A Review of E-Commerce Logistics Big Data Technology and Hot Prospects—A Knowledge Graph Analysis Based on CiteSpace

摘要: 随着电子商务经济的蓬勃发展，物流作为电商生态系统的关键支撑，其智能化与高效化成为推动电商经济持续增长的重要动力。大数据技术通过优化电商物流各环节，显著提升了供应链响应速度与消费者体验，进一步促进了电商经济的规模扩张与结构升级。本文基于CiteSpace软件，对2014~2024年中国知网(CNKI)期刊数据库中关于电商物流与大数据的相关文献进行可视化分析。研究显示，大数据技术不仅推动了电商物流从基础信息化向智能融合的演进，还拓展了农村电商、跨境电商、众包物流等新兴业态的发展路径。当前研究热点集中于智慧物流系统构建、人工智能在电商物流中的应用、冷链物流品质保障及跨境电商供应链整合等方向。尽管研究结构清晰，但作者间合作网络较为分散，尚未形成高度聚焦的研究核心，未来应在电商经济与物流融合机制、数据驱动的商业模式创新等方面加强探索。

Abstract: With the rapid expansion of the e-commerce economy, logistics, as a key support of the e-commerce ecosystem, has seen its intelligent and efficient transformation become a major driver for sustained economic growth. Big data technology has significantly enhanced the responsiveness of supply chains and consumer experience by optimizing various aspects of e-commerce logistics, further promoting the scale expansion and structural upgrading of the e-commerce economy. This paper employs CiteSpace software to conduct a visual analysis of relevant literature from the CNKI journal database between 2014 and 2024 on e-commerce logistics and big data. The results show that big data technology not only promotes the evolution of e-commerce logistics from basic informatization to intelligent integration but also expands development paths for emerging business models such as rural e-commerce, cross-border e-commerce, and crowdsourcing logistics. Current research hotspots focus on the construction of smart logistics systems, the application of artificial intelligence in e-commerce logistics, quality assurance in cold chain logistics, and supply chain integration in cross-border e-commerce. Although the research structure is clear, the author collaboration network remains relatively decentralized, with no highly focused core topics emerging yet. Future research should strengthen exploration in the integration mechanism of e-commerce economy and logistics, as well as data-driven business model innovation.