数智化背景下的战略创业——基于中小电商服务企业的案例研究

Strategic Entrepreneurship in the Context of Digital Intelligence—A Case Study Based on Small and Medium-Sized E-Commerce Service Enterprises

摘要: 战略创业是企业保持既有优势的同时，寻求新的战略机会的重要手段。数智时代，中小企业利用战略创业可以有效化解资源约束带来的战略创业执行困境。本研究通过对一家中小电商服务企业的纵向案例研究，探讨数智化赋能战略创业的全过程。研究发现，Z公司通过“外部数据平台 + 内部数据中台 + AI分析”三层架构，将机会识别从直觉驱动转为数据驱动，并形成了“机会寻求–优势寻求–动态平衡”三阶段迭代模型，实现有限资源的智能配置。文章提出“数智化战略创业”新构念，探析数智化战略创业的构念维度，对理解数智时代的战略创业新内涵具有重要理论意义，为数智时代中小企业开展战略创业提供实践启示。

Abstract: Strategic entrepreneurship is a crucial means for enterprises to maintain existing advantages while seeking new strategic opportunities. In the digital intelligence era, small and medium-sized enterprises (SMEs) can effectively resolve the implementation dilemmas of strategic entrepreneurship caused by resource constraints through its application. This study, via a longitudinal case study of an SME in the e-commerce service sector, explores the entire process of how digital intelligence enables strategic entrepreneurship. The research finds that Company Z, through a three-layer architecture of “external data platform + internal data middle platform + AI analysis”, transformed opportunity identification from intuition-driven to data-driven, and formed a three-phase iterative model of “opportunity seeking-advantage seeking-dynamic balance”, thereby achieving intelligent allocation of limited resources. The paper proposes the new concept of “Digital Intelligence Strategic Entrepreneurship”, analyzes its conceptual dimensions, holds significant theoretical importance for understanding the new connotations of strategic entrepreneurship in the digital intelligence era, and provides practical insights for SMEs to carry out strategic entrepreneurship.