汽车保险公司车险营销渠道分析及对策研究——以安盛天平保险广西分公司为例

Analysis of Marketing Channels for Automobile Insurance and Research on Countermeasures—A Case Study of AXA Tianping Insurance Guangxi Branch

摘要: 随着互联网自媒体的快速发展，产品的销售模式也在不断创新，汽车保险产品销售也一样。论文以安盛天平保险广西分公司为研究对象，运用文献资料研究法、实地考察法和问卷调查法，对保险公司进行调查研究并收集相关数据，获取一手资料。通过相关的数据分析，找出当前保险公司在销售渠道方面存在的问题，为保险公司发展决策提供参考。

Abstract: With the rapid development of Internet self-media, product sales models are constantly innovating, and the sales of auto insurance products are no exception. Taking AXA Tianping Insurance Guangxi Branch as the research object, this paper adopts the methods of literature review, field investigation and questionnaire survey to conduct research on the insurance company, collect relevant data and obtain first-hand information. Through the analysis of relevant data, the current problems existing in the sales channels of the insurance company are identified, so as to provide reference for the development decisions of the insurance company.