基于多类社交媒体使用行为的中医五态人格类型识别研究

Research on the Identification of Chinese Five-Pattern Personality Trait Types Based on Usage Behavior of Multiple Types of Social Media

摘要: 基于多类社交媒体的使用行为，探讨通过识别用户的中医五态人格进而监控其精神心理健康的方法。选用十种常用社交媒体应用，拓展中医五态人格(太阳、少阳、太阴、少阴和阴阳和平)量表的测量方式，针对429份有效问卷数据，借助因子分析筛选人格量表，应用结构方程模型检验识别效果。研究结果验证筛选的中医五态人格量表的有效性，同时表明社交媒体的使用行为对中医五态人格具有显著的识别能力，不同类社交媒体的使用行为对各人格维度表现出差异化的识别作用。情感沟通类应用的重度使用者更有可能具有少阴或太阴人格，视频创作类应用的重度使用者更有可能具有少阳人格，观点表达类应用的重度使用者更可能具有太阳或太阴人格，知识问答类应用的重度使用者更有可能具有阴阳和平人格。

Abstract: Based on the usage behavior of multiple types of social media, this paper explores the method of monitoring users’ mental health via identifying their Chinese five-pattern personality traits. Ten commonly used social media applications were selected and the measurement of the Chinese five-pattern personality traits (TaiYang, ShaoYang, TaiYin, ShaoYin, and PingHe) scale was extended. Based on 429 valid questionnaire data, the measurement items of the five-pattern personality traits scale were screened via the factor analysis and a structural equation model was built to test the identification effect. The results verify the effectiveness of the screened five-pattern personality trait scale and display that social media usage behavior has significant ability to identify Chinese five-pattern personality traits and different types of social media usage behaviors show differential identification of each pattern personality trait. Heavy users of emotional communication apps were more likely to have ShaoYin or TaiYin traits, heavy users of video creation apps were more likely to have ShaoYang traits, heavy users of opinion expression apps were more likely to have TaiYang or TaiYin traits, and heavy users of knowledge Q&A apps were more likely to have PingHe traits.