基于价值链的数字化转型对企业价值创造的影响机制——以三一重工为例

The Impact Mechanism of Digital Transformation Based on the Value Chain on Enterprise Value Creation—A Case Study of Sany Heavy Industry

摘要: 本文以中国机械制造企业三一重工数字化转型为例，基于价值链理论、价值创造理论以及数字化转型，分析数字化转型驱动下企业价值链优化的内在机理与实践路径。三一重工数字化转型价值创造主要通过供应链、研发、生产、客户服务四个核心环节。研究发现，三一重工通过以上四个环节提高了财务绩效，提升了企业创新能力以及扩大了社会影响力，并且这三个方面共同提高了企业价值。基于此，为制造企业数字化转型提出加强技术创新与人才培养，优化组织结构与流程以及构建生态系统三个建议。

Abstract: This paper takes the digital transformation of Sany Heavy Industry, a Chinese machinery manufacturing enterprise, as an example. Based on the theories of value chain and value creation, as well as digital transformation, it analyzes the internal mechanism and practical path of optimizing the enterprise value chain driven by digital transformation. The value creation of Sany Heavy Industry’s digital transformation mainly occurs through four core links: supply chain, R&D, production, and customer service. The research finds that Sany Heavy Industry has improved its financial performance, enhanced its innovation capabilities, and expanded its social influence through these four links, and these three aspects have jointly increased the enterprise value. Based on this, three suggestions are proposed for the digital transformation of manufacturing enterprises: strengthening technological innovation and talent cultivation, optimizing organizational structure and processes, and building an ecosystem.