格力电器数字化转型内在机理及实施路径研究

Research on the Intrinsic Mechanism and Implementation Path of Gree Electric’s Digital Transformation

摘要: 本文以格力电器为研究对象，聚焦传统制造企业数字化转型的内在机理与实施路径。研究发现，格力电器的数字化转型遵循“战略布局–技术试点–全面推广–数据打通”的内在机理。其核心实施路径是以生产端智能化为突破口，通过建设“黑灯工厂”提升效率。随后，逐步向供应链、营销等环节延伸，最终实现全链路数据贯通。实证结果表明，数字化转型对格力电器产生了显著的积极影响，转型关键节点均获得了正向的市场反应。本文构建的传统财务指标 + 行业特色指标评价模型，为科学评估制造企业数字化转型成效提供了新视角。研究结论也为其他传统制造企业的数字化转型提供了可借鉴的经验与策略。

Abstract: This article takes Gree Electric as the research object, focusing on the internal mechanism and implementation path of digital transformation of traditional manufacturing enterprises. Research has found that Gree Electric’s digital transformation follows the internal mechanism of “strategic layout technology pilot comprehensive promotion data integration”. The core implementation path is to use intelligent production as a breakthrough point and improve efficiency through the construction of a “black light factory”. Subsequently, gradually extending to supply chain, marketing and other links, ultimately achieving full link data connectivity. The empirical results indicate that digital transformation has had a significant positive impact on Gree Electric, and key transformation nodes have received positive market responses. The traditional financial indicators + industry characteristic indicators evaluation model constructed in this article provides a new perspective for scientifically evaluating the effectiveness of digital transformation in manufacturing enterprises. The research conclusion also provides valuable experience and strategies for the digital transformation of other traditional manufacturing enterprises.