跨境电商中个人信息保护的法律困境与协同治理路径研究

Research on the Legal Dilemmas and Collaborative Governance Pathways of Personal Information Protection in Cross-Border E-Commerce

摘要: 在当前数字经济快速发展的背景之下，跨境电子商务已经成为当今国际贸易的重要组成部分，然而其中所涉及的个人信息保护问题已经日渐显现出来。本文首先系统分析了个人信息保护对于跨境电商的核心作用，指出了其在保障消费者权益、降低电商企业合规风险与运营成本、维护公平有序的市场环境中的重要作用。接着指出当前我国跨境电商面临国内法治体系不健全、跨境规则存在显著差异、行业自律机制缺失三重困境，并分析出现此困境的深层原因。最后，本文提出了构建“三位一体”的协同治理体系：通过完善国内法治、推动区域规则协调、激活行业自律，从而形成政府、企业、行业多元共治格局，为实现跨境电商活动过程中的个人信息保护提供相关理论参考。

Abstract: In the context of the rapid development of the current digital economy, cross-border e-commerce has become an important part of today’s international trade. However, the protection of personal information involved in it has become increasingly apparent. This paper first systematically analyzes the core role of personal information protection for cross-border e-commerce, and points out its important role in protecting the rights and interests of consumers, reducing the compliance risk and operating costs of e-commerce enterprises, and maintaining a fair and orderly market environment. Then it points out that the current cross-border e-commerce in China is facing three dilemmas: the imperfect domestic legal system, significant differences in cross-border rules, and the lack of industry self-discipline mechanism, and analyzes the underlying reasons for this dilemma. Finally, this paper proposes to build a “three-in-one” collaborative governance system: by improving the domestic rule of law, promoting regional rule coordination, and activating industry self-discipline, the government, enterprises, and industry can form a multi-governance pattern, providing relevant theoretical reference for the realization of personal information protection in the process of cross-border e-commerce activities.