链主企业数字赋能、价值共创与新质生产力形成机理

Digital Enablement, Value Co-Creation, and the Formation Mechanism of New Quality Productive Forces: The Role of Lead Firms in Industrial Chains

摘要: B2B电子商务平台作为产业的核心载体，是培育新质生产力的关键场域。本文聚焦“链主”企业如何通过B2B互联网平台推动产业链数字化转型与价值共创，构建“链主驱动–数字赋能–价值共创”理论框架，揭示数据驱动、网络协同、智能决策三大核心机制。研究发现，“链主”企业依托平台化与生态化战略，能够有效打通信息孤岛、重构协同网络、优化全局决策，从而推动商业模式从线性协作转向多方价值共创。这一过程不仅提升产业链的资源配置与协同创新能力，更催生以全要素生产率跃升为标志的新质生产力。研究为理解数字时代产业链组织与竞争力来源提供了新视角，也为B2B交易、供应链金融与精准营销的实践优化提供了启示。

Abstract: As the core component of the industrial internet, B2B e-commerce platforms serve as a critical arena for cultivating new quality productive forces. This study examines how lead firms leverage B2B platforms to facilitate digital transformation and value co-creation across industrial chains. A theoretical framework of “chain leader-driven, digital enablement, and value co-creation” is established, highlighting three core mechanisms: data-driven operations, network synergy, and intelligent decision-making. The findings indicate that by adopting platformization and ecosystem strategies, lead firms effectively dismantle information barriers, reshape collaborative networks, and enhance global decision-making, thereby shifting business models from linear coordination to multi-party value co-creation. This transformation not only improves resource allocation efficiency and collaborative innovation capacity throughout the industrial chain but also fosters the emergence of new quality productive forces characterized by a leap in total factor productivity. The study offers a new perspective for understanding the organization and competitiveness of industrial chains in the digital era, while providing practical insights for optimizing B2B transactions, supply chain finance, and precision marketing.