社交机器人“评论罗伯特”与微博用户互动机制的多维审视

A Multidimensional Examination of the Interaction Mechanism between Social Robot “Comment Robert” and Weibo Users

摘要: 随着社交媒体与人工智能技术的融合发展，以“评论罗伯特”为代表的社交机器人已成为新媒体互动的重要主体。本研究植根于媒介化理论的视角，将社交机器人视为重塑社交互动规则的新兴媒介力量。同时，借鉴拟剧理论，将“评论罗伯特”的“拟人化”互动视为一种前台表演，以此分析其与用户建构的“人机同伴”关系，通过对“评论罗伯特”与微博用户的互动分析，系统阐述其在信息、情感、内容与社交传播等方面的互动机制，并从用户认知、网络文化与平台生态三个层面评估其传播效果。研究进一步从平台发展、用户心理与社会文化维度剖析互动机制的深层逻辑，并引入平台政治经济学与算法权力视角，批判性审视其背后的资本策略、数据异化与伦理困境。文章最后对未来人机互动趋势作出展望，从技术优化、平台治理与用户引导等层面提出系统建议，以期为社交机器人在新媒体环境中的合理应用与规范发展提供理论参考与实践路径。

Abstract: With the convergence of social media and artificial intelligence technologies, social bots like “Comment Robert” have emerged as key players in new media interactions. Grounded in the perspective of mediatization theory, this study views social bots as emerging mediating forces reshaping the rules of social interaction. Drawing on dramaturgical theory, it analyzes the “humanized” interactions of Comment Robert as a form of foreground performance, examining the “human-machine companionship” relationship constructed with users. Through an analysis of interactions between Comment Robert and Weibo users, the study systematically elucidates its interactive mechanisms across information, emotion, content, and social dissemination. It further evaluates its communicative effects at three levels: user cognition, online culture, and platform ecology. The study further dissects the underlying logic of these mechanisms through platform development, user psychology, and sociocultural dimensions. It critically examines the capital strategies, data alienation, and ethical dilemmas behind these interactions by introducing perspectives from platform political economy and algorithmic power. Concluding with a vision for future human-machine interaction trends, the paper proposes systematic recommendations across technological optimization, platform governance, and user guidance. These aim to provide theoretical references and practical pathways for the rational application and regulated development of social robots within the new media landscape.