短视频传播对大学生思想政治教育的影响及对策

The Impact of Short Video Dissemination on Ideological and Political Education of College Students and Countermeasures

摘要: 短视频伴随信息技术的发展应运而生，已成为大众文化传播的新场域。凭借其高沉浸性，短视频逐渐成为当代大学生主要的娱乐方式之一，也对大学生的思想政治教育产生深刻影响。一方面，其碎片化、精准推送和娱乐化特征给传统思想政治教育带来挑战；另一方面，短视频的高直观性、强互动性和广覆盖性也为思想政治教育的创新提供了契机。因此，推动短视频环境下的大学生思想政治教育与新媒体相结合发展，已成为亟需解决的重要问题。

Abstract: Short videos emerged with the development of information technology and have become a new field for the dissemination of mass culture. With its high immersion, short videos have gradually become one of the main entertainment methods for contemporary college students and have also had a profound impact on their ideological and political education. On the one hand, its fragmented, precise push and entertainment features pose challenges to traditional ideological and political education; on the other hand, the high intuitiveness, strong interactivity and wide coverage of short videos also provide opportunities for the innovation of ideological and political education. Therefore, promoting the combination and development of ideological and political education for college students in the short video environment with new media has become an important issue that needs to be urgently addressed.