新质生产力赋能绿色消费的逻辑理路、价值意蕴及实践路径

The Logical Approach, Value Implications and Practical Path of New Quality Productivity Empowering Green Consumption

摘要: 超越工业文明黑色经济发展的旧时代，迈向生态文明绿色经济发展的新时代是人类社会发展的必然趋势。然而经济增长与环境保护之间的矛盾是制约人类社会迈向生态文明新阶段的关键阻挠因素。要解决经济社会发展过程中的这一矛盾，需在生产端与消费端协同发力来促进生产方式与生活方式的绿色转型。新质生产力作为由技术革命性突破、生产要素创新配置、产业深度转型升级而催生的“绿色生产力”能够有效赋能绿色消费，其理论基础是对马克思生产力理论的继承发展，实践基础源于生态文明建设进程中的绿色消费实践，现实动力则来自加快发展方式绿色转型的迫切需要。新质生产力赋能绿色消费不仅能够促进经济高质量发展、满足人民群众日益增长的优美生态环境需要，更能切实推进降碳、减污、扩绿，从而改善生态环境质量。为此，国家层面应完善顶层设计，企业层面强化绿色技术创新，公民层面践行绿色低碳消费行为，以走出一条生产发展、生活富裕、生态良好的文明发展道路。

Abstract: Transcending the old era of black economic development in industrial civilization and moving towards a new era of green economic development in ecological civilization is an inevitable trend of human social development. However, the contradiction between economic growth and environmental protection is the key obstructive factor restricting human society from moving towards a new stage of ecological civilization. To address this contradiction in the process of economic and social development, efforts should be made in a coordinated manner at both the production and consumption ends to promote the green transformation of production and lifestyle. New quality productivity, as a “green productivity” generated by revolutionary technological breakthroughs, innovative allocation of production factors, and in-depth industrial transformation and upgrading, can effectively empower green consumption. Its theoretical basis is the inheritance and development of Marx’s productivity theory, its practical basis stems from the practice of green consumption in the process of ecological civilization construction, and its practical driving force comes from the urgent need to accelerate the green transformation of the development mode. The empowerment of green consumption by new quality productivity not only promotes high-quality economic development and meets the people’s growing need for a beautiful ecological environment, but also effectively advances carbon reduction, pollution reduction and green expansion, thereby improving the quality of the ecological environment. To this end, at the national level, top-level design should be improved; at the enterprise level, green technological innovation should be strengthened; and at the citizen level, green and low-carbon consumption behaviors should be practiced, so as to forge a civilized development path featuring prosperous production, affluent life and sound ecology.