电子商务模式下非遗旅游产品的开发研究——以凯里苗绣为例

Research on the Development of Intangible Cultural Heritage Tourism Products under the E-Commerce Model—Taking Kaili Miao Embroidery as an Example

摘要: 文章分析研究了电子商务模式下非遗旅游产品的开发，具体以贵州凯里苗绣为例，从凯里苗绣当前的传承与创新发展现状出发，结合当前地方对于苗绣传承与发展的实践，提出了通过电子商务模式来促进苗绣销售，旨在开发非遗旅游产品，带动苗绣产业不断持续向好发展，同时促进中华优秀非物质文化遗产的传承和创新。

Abstract: This article analyzes and studies the development of intangible cultural tourism products under the e-commerce model, taking the Miao embroidery in Kaili, Guizhou as a specific example. Starting from the current inheritance and innovative development status of Kaili Miao embroidery, and combining the current local practices for the inheritance and development of Miao embroidery, it proposes to promote the sales of Miao embroidery through the e-commerce model, aiming to develop intangible cultural heritage tourism products, drive the continuous and sustainable development of the Miao embroidery industry, and at the same time promote the inheritance and innovation of China’s outstanding intangible cultural heritage.